DANONE LIGHT AND FREE

Danone rebranded their Light and Free range collaborating with several artists to create new packaging. Danone wanted to launch this new branding with a bang at several events throughout London and Hertfordshire. Bean proposed producing four large paintings live at their launch events.

Taking influence from the Light and Free brand we created artwork based on movement and femininity. We used a bright bold pallet to attract passersby and to encourage engagement in the new brand.

The artwork was then taken to our studio to be packaged and installed in Danone’s West London office.

The result of the project was several highly engaged events and a series of four brand reflecting artworks.