Dolled up is a high end hair and beauty salon based in Shoreditch, London. The owner thought her store was being overlooked by potential customers because of it’s bland exterior and being surrounded by competitors.
Our brief was to reflect this brand’s strong identity in an eye catching way that would entice customers and improve the shops internal space.
We designed a simple yet attractive artwork that nodded at their feminine, kitsch branding. We utilised the brands pre existing pallet to ensure that the artwork felt consistent and flowed through from the outside of the store into the internal environment.