Liquorette is an American bar from Avroko Group. Inspired by the Bodegas, Superettes and liquor stores lining the Californian Coast their challenge was bringing this successful concept to the streets of Soho.
Our approach was to develop a large external artwork with a figurative focus that took influence from California’s Bodegas. We used a warm pallet that gave the artwork a retro feel, which reflected the internal environment of the bar.
Bean also produced several hand painted signs for Liquorette using their brand typeface and developing our own. We installed 150 scribed, hand deckled alcohol signs on three variants of 300gsm rag paper to give their ‘store room’ an authentic Bodega feel.
The result was a consistent, purposeful brand communication throughout the bar.