ROWBOTS is a gym that promises a workout for the body and mind. Their team of experts consisting of Olympic gold medalists, globally recognised athletes and physical and mental health professional, are disrupting the world of fitness and health. With such a unique outlook they needed an eye catching artwork to amplify their flagship gym in Soho. The artwork needed to epitomise the power and grace that their brand represents.
In collaboration with the client, we designed a composition of a robotic horse with a dystopian aesthetic. Within the design we highlighted the horses muscular body and powerful movement, to reflect the ROWBOTS brand. For a really eye catching effect we installed light boxes within the artwork to bring the horse to life, creating a 3D back lit artwork.
This exciting artwork and collaboration contributed to the unique experience that ROWBOTS is providing for its central London clientele.