Red Bull needed a brand for a series of events they were planning in Tottenham. They wanted to engage with young people and businesses in the area, creating a platform for collaboration and creativity.
The challenge of this brief was to communicate a grassroots approach for a corporate event plan. It was also important to create longevity for future events.
Putting the community of Tottenham centre stage Bean produced ‘Tottenham Creates’. Using a confident san serif font, the brand acted as a frame through which Tottenham was showcased.
Bean conceptualised and produced all the marketing assets for the events including zines, posters and digital assets. Bean printed the assets in black and white on coloured paper giving the campaign a grassroots ‘rave’ aesthetic and confident brand pallet.
The result of the project was an annual weekend long event series attended by thousands of people with more than twenty five local businesses involved.